Charky Labs
Partner Programme AgreementTerms of UsePrivacy NoticeGrievance Officer

© 2026 Charky Labs Private Limited

Charter

Charky Labs · Legal

Partner Programme Agreement

Version 2026-10-05 · Charky Labs Private Limited

Partner AgreementTerms of UsePrivacy

This agreement is between Charky Labs Private Limited (CIN U58200TZ2024PTC033012, GSTIN 33AAMCC2561R1Z6), a company incorporated in India with its registered office at 4 Thendral Nagar, Vilankurichi P.O., Coimbatore 641035, Tamil Nadu, India ("Charky Labs", "we", "us") and the company or person admitted to the Charky Labs Partner Programme ("the Partner", "you"). It takes effect when a person authorised by you accepts it in Charter or on the invitation page, and it governs everything you do as a partner. Please read it in full. If anything is unclear, write to us before you accept.

1. Acceptance and authority

You accept this agreement electronically by ticking the acceptance box and continuing. An electronic acceptance is a valid contract under the Indian Contract Act, 1872 and section 10A of the Information Technology Act, 2000. We record who accepted, which version, when, and the network address and browser used, and that record is evidence of your acceptance.

The person accepting confirms that they are at least 18, that they are authorised to bind the Partner, and that the Partner is validly formed where it is based. Each of your people who uses Charter accepts the current version for themselves as well; their acceptance binds the Partner.

2. Definitions

  • "Playbook": the Partner Playbook published in Charter, which sets out the programme's types, ranks, rank requirements, share rates, override, points, badges, roles and areas as they stand from time to time. The Playbook forms part of this agreement.
  • "Client": an organisation that Charky Labs records in Charter as introduced by you, after approving your request or crediting it to you.
  • "Enterprise plan": a plan for a Product that Charky Labs quotes to a Client individually and records as Enterprise. Self-serve plans bought on a public pricing page are not Enterprise plans.
  • "Net Receipts": the subscription or licence fees for a Product that Charky Labs actually receives from a Client for an Enterprise plan, after deducting GST and other taxes, payment and gateway fees, refunds, credit notes, chargebacks and bad debts. Net Receipts exclude usage, credits, top-ups, hardware, cloud or GPU charges, third-party pass-through costs, and services delivered by Charky Labs.
  • "Share": the percentage of Net Receipts payable to you under section 8.
  • "Products": the Charky Labs products named as available to partners in the Playbook. Today these are Character XYZ, Storyboard.show, Roster and Banner.
  • "Confidential Information": anything one party discloses to the other that is marked confidential or that a reasonable person would understand to be confidential, including pricing, quotes, roadmaps, the terms of the programme beyond what the Playbook publishes, and any Client information.

3. Appointment and relationship

We appoint you as a non-exclusive partner to refer, resell, implement or build on the Products as the Playbook describes for your partner type. Nothing here grants you a territory, an exclusivity, or a right to any particular lead. An area role ("Area Lead") is a separate appointment for a fixed term and gives earned priority on leads in that area, never exclusivity.

You are an independent contractor. Nothing in this agreement creates an employment, agency, franchise, joint venture or partnership in the legal sense. You may not bind us, sign for us, accept an order for us, or describe yourself as our agent. You decide how you run your business and you bear your own costs.

We may sell directly, appoint other partners anywhere, and change which Products are available to partners.

4. The programme: ranks, points and roles

Your rank (Associate, Trusted or Premier), how it is reached and kept, the catch-up window, points, badges, quests, leaderboards and area roles work as the Playbook describes. We review ranks at the intervals the Playbook states, and our decision on a rank, after considering anything you raise, is final.

Points, badges and leaderboard positions recognise activity. They have no cash value, cannot be exchanged, sold or transferred, and may be adjusted if they were earned by mistake or by conduct that breaches this agreement.

We may change the Playbook. A change that lowers a Share rate applies only to Clients credited to you after the change takes effect, and never reduces the rate on an existing Client during the contract term that Client has already signed. We give you at least 30 days' notice of a change that is adverse to you, in Charter or by email.

5. Products and certification

You may promote only the Products the Playbook lists as available to partners, and only after completing any certification the Playbook requires for that Product. Certification is personal to the person who passed it and must be renewed as the Playbook states.

You must describe the Products accurately, using our published materials, and must not make any promise about features, roadmap, availability, security, compliance or results beyond what we have published in writing.

6. Onboarding requests and deal registration

You introduce a prospective client by submitting a request in Charter. Submitting a request registers the opportunity to you for 90 days. While a registration is live we will not credit that organisation to another partner. We decide every request at our discretion and may approve, decline with a reason, or ask you for more information.

Registration is decided by the client's organisation and email domain. Where two registrations conflict, the earlier complete request prevails, and our decision on a conflict is final. A registration lapses at the end of 90 days unless we extend it in writing or the client has signed.

You must have the client's permission to share their contact details with us, and you must tell them that you are introducing them to Charky Labs.

7. Clients belong to themselves

Each Client contracts with Charky Labs directly, on our terms of service for the Product, and pays Charky Labs directly unless we agree in writing that you will resell and invoice. You may not change, extend or waive our terms on a Client's behalf.

A Client's account, people and data belong to the Client. Being credited with a Client gives you no access to its organisation or data. You may access a Client's workspace only if that Client invites you itself, and then only as that Client permits.

8. Shares, statements and payment

For each Client on an Enterprise plan, you earn the Share rate for your rank and the Product as published in the Playbook, calculated on Net Receipts, for each month the Client has paid. Self-serve plans earn points under section 4 and no Share. Nothing is payable on amounts we have not received.

A Premier partner may also earn the override the Playbook describes on the Enterprise sales of partners it recruited. The override is paid out of the Premier rate, so a recruit's Share plus the override never exceeds that rate, and it ends when the recruit reaches Premier. Nothing is ever paid for recruiting a partner, for a partner joining, or for anything other than real sales of Products to real Clients. The programme is designed to comply with the Consumer Protection (Direct Selling) Rules, 2021, and you must never present it as an income or recruitment opportunity, or charge anyone to join.

We issue a statement of Shares each month and pay the amount shown within 30 days after the end of the month in which we received the Client's payment, to the bank account you register with us. Amounts under ₹5,000 (or USD 60 for payment abroad) are carried forward to the next statement. Each party bears its own bank charges.

If a payment on which a Share was paid is later refunded, credited, charged back or written off, the Share on it is reversed. We may set off a reversed or overpaid amount against later payments, or invoice you for it, and you will pay it within 30 days.

You are responsible for your own taxes. If you are registered for GST you will issue a valid tax invoice for each payment. We deduct tax at source where Indian law requires (for example under section 194H of the Income-tax Act, 1961) and give you the certificate. For a Partner outside India, payments are made in Indian rupees or US dollars at our choice and net of any withholding the law requires; to claim a lower treaty rate you must give us a tax residency certificate, Form 10F and any other document the law requires, before the payment.

You may question a statement within 60 days of receiving it. After that, the statement is final except for fraud or manifest error. We keep the records that support each statement and will show you the parts that relate to your Clients on reasonable request.

9. Your own services

Setup, training, content, implementation and managed services that you sell to a Client are yours: you set the price, you keep 100% of it, and you are solely responsible for delivering them, for any warranty you give, and for your contract with the Client. Charky Labs is not a party to that contract and is not liable for your services.

10. How you conduct yourself

  • Act honestly and lawfully, and in a way that does not harm the reputation of Charky Labs or its Products.
  • Never offer, give, request or accept a bribe or any improper payment or advantage, directly or through anyone else. You will comply with the Prevention of Corruption Act, 1988 and, where they apply to you, the US Foreign Corrupt Practices Act and the UK Bribery Act 2010.
  • Comply with the sanctions and export-control laws of India and the United Nations and, where they apply, of the United States, the European Union and the United Kingdom. Do not introduce, sell to or work for a person or place subject to sanctions. We may decline any request, or end this agreement at once, to remain compliant.
  • Market lawfully: no unsolicited bulk messages, and comply with the Digital Personal Data Protection Act, 2023, the TRAI Telecom Commercial Communications Customer Preference Regulations and, where they apply, CAN-SPAM, the GDPR and equivalent laws.
  • Do not register domain names, social media handles, app names or company names containing our marks; do not bid on our marks in paid search; and do not run paid advertising in our name without our written approval.
  • Disclose to us any conflict of interest, including any relationship with a Client's decision maker or with our staff.

11. Personal data

Each party is responsible for the personal data it collects and decides how to use. You must collect and share personal data with us lawfully, with any notice or consent the law requires. We handle the personal data you and your people give us as our Privacy Notice for Charter describes.

If you learn of an unauthorised access to personal data connected with the programme, tell us without undue delay and in any case within 72 hours, and cooperate with us in responding.

12. Confidentiality

Each party will use the other's Confidential Information only for this agreement, protect it with at least reasonable care, and share it only with its own people and advisers who need it and are bound to keep it confidential. This does not apply to information that is public through no fault of the receiving party, that it already lawfully had, or that it developed independently. A party may disclose what the law or a court requires, after warning the other where it lawfully can.

These obligations last for three years after this agreement ends, and for as long as the information remains a trade secret in the case of trade secrets.

13. Our marks and materials

While this agreement lasts, we grant you a non-exclusive, non-transferable, revocable licence to use the names, logos and materials we provide to you, only to promote the Products under this agreement and only as our brand guidelines allow. All rights in them, in the Products and in anything derived from them stay with us. Any goodwill from your use belongs to us.

If you give us suggestions or feedback about the Products or the programme, we may use them freely, without obligation to you.

14. Publicity

You may say that you are a Charky Labs partner of your current rank while this agreement lasts. We may name you, your rank, credentials and area role in the partner directory, the leaderboard and our marketing, unless you ask us not to. A Client's review or testimonial about you is published only with that Client's consent.

15. Your warranties

You confirm that you have all the rights, licences and registrations you need to carry on your business and perform this agreement, that the information you give us (including your contact, bank and tax details) is accurate and will be kept up to date, and that performing this agreement will not breach any other agreement you are bound by.

16. Term

This agreement starts when it is first accepted for you and continues until it is ended under section 17.

17. Ending the agreement

Either party may end this agreement for any reason on 30 days' written notice.

We may end it, or suspend your access, points and payments while we investigate, with immediate effect if you materially breach it and do not put the breach right within 15 days of our notice (or at once where it cannot be put right); if you breach section 10 or 12; if you become insolvent, enter liquidation or administration, or stop trading; or if continuing would breach any law or sanction.

When it ends: your access to Charter's partner area ends; you stop using our marks and materials and stop presenting yourself as a partner; and each party returns or destroys the other's Confidential Information. Shares already earned for months before the end are paid in the ordinary way. If we end the agreement for convenience, you continue to earn your Share on Clients credited to you before the end, for 12 months after it. If you end it, or we end it under the second paragraph of this section, no Share is earned for any month after the end.

Sections 7, 8 (for amounts earned and reversals), 9, 11, 12, 13 (last paragraph), 17, 18, 19, 20, 21 and 22 survive the end of this agreement.

18. No warranties from us

We provide the programme, Charter and the Playbook as they are. To the fullest extent the law allows, we give no warranty that the programme will produce any particular income, that any lead or request will be approved, or that Charter will be uninterrupted or error free. The Products are warranted to Clients only under the Client's own terms with us.

19. Limits on liability

Neither party is liable to the other for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, however it arises, even if it was foreseeable.

Our total liability to you under or in connection with this agreement, in any year, is limited to the total Shares we paid you in the 12 months before the event giving rise to the claim.

Nothing in this agreement limits liability for fraud, for wilful misconduct, for amounts properly due under section 8, for your obligations under sections 10, 12 and 20, or for anything else the law does not allow to be limited.

20. Your indemnity

You will defend and indemnify Charky Labs, its directors and its people against any claim, loss, penalty or cost (including reasonable legal fees) arising from your services, from any statement or promise you made about the Products that we had not published, from your breach of section 10 or 11, or from your breach of law. We will tell you promptly of any such claim and let you conduct its defence, and you will not settle it in a way that binds us without our consent.

21. Governing law and disputes

This agreement, and any dispute or claim arising out of or in connection with it (including about its existence, validity or termination, and any non-contractual claim), is governed by the laws of India.

We would rather solve a problem than argue about it. Before starting arbitration, a party must notify the other in writing, and senior people from both sides will try in good faith to settle the dispute within 30 days of that notice.

If it is not settled, the dispute will be finally resolved by arbitration before a sole arbitrator, in English, as follows. Where the Partner is incorporated, registered or resident in India, under the Arbitration and Conciliation Act, 1996, with the seat and venue at Coimbatore, Tamil Nadu, India. Where the Partner is incorporated, registered or resident outside India, under the Arbitration Rules of the Singapore International Arbitration Centre in force at the time, which are incorporated by reference, with the seat of arbitration in Singapore; Part I of the Arbitration and Conciliation Act, 1996 does not apply to that arbitration except section 9, section 27 and section 37(1)(b) and (3).

Hearings may be held by video. Where the amount in dispute permits, the parties agree to the expedited procedure of the applicable rules. The award is final and binding, and judgment on it may be entered in any court with jurisdiction.

Nothing in this section stops either party from seeking urgent interim or injunctive relief from any competent court, in particular to protect its confidential information, intellectual property or personal data, or from bringing proceedings in any competent court to recover a sum that is due and not disputed. Subject to arbitration, the courts at Coimbatore, Tamil Nadu, India have exclusive jurisdiction.

22. General

  • Entire agreement: this agreement and the Playbook are the whole agreement between us about the programme and replace anything said or written before. Where we sign a separate written partner agreement with you, that agreement prevails to the extent the two conflict.
  • Changes: we may change this agreement by publishing a new version in Charter with at least 30 days' notice. You will be asked to accept it. If you do not, you may end this agreement under section 17, and the earlier version applies to you until it ends.
  • Assignment: you may not assign or transfer this agreement, or any right to payment under it, without our written consent. We may assign it to an affiliate or to a successor to the relevant business.
  • Notices: we send notices to the contact email recorded for you in Charter; you send notices to partners@character.xyz with "Partner notice" in the subject. A notice by email is received when sent, unless the sender receives a delivery failure.
  • Force majeure: neither party is liable for delay or failure caused by events beyond its reasonable control, except for paying amounts due.
  • Severability and waiver: if any provision is unenforceable, the rest continues, and that provision is applied as closely as possible to its intent. A failure or delay in enforcing a right is not a waiver of it.
  • Third parties: no one other than the parties has any right under this agreement.
  • Language: this agreement is made in English. A translation is for convenience only.

23. Contact

Charky Labs Private Limited, 4 Thendral Nagar, Vilankurichi P.O., Coimbatore 641035, Tamil Nadu, India. Email hello@character.xyz. Phone +91 72005 80713.